High Level Enterprise Functionality at a Fraction of the Price
“I thought I knew everything I needed to know to create a viable e-commerce site, but Merchant Corner provided me with additional perspective and an in-depth expertise in ShopSite customization. Merchant Corner showed me that when you compare ROI, you can actually get more out of ShopSite with custom development at a fraction of the cost. The benefits that Merchant Corner provides for e-commerce are real and measurable.
Merchant Corner make ShopSite function like an enterprise cart for a fraction of the cost. Merchant Corner makes it possible for smaller companies to compete on an enterprise scale without having to have an enterprise budget.”
Matt’s experience allowed him to succeed in creating a nicely designed store using ShopSite that was converting at just under one percent. Unfortunately, it was labor intensive, both because of the seasonal nature and rapid turnover of the Backwoods product line and because Matt’s experience, while extensive, didn’t extend to understanding how to customize ShopSite in a way that would work for the company long-term.
Matt knew exactly what he wanted the Backwoods shopping cart to do and thought he would have to go to a high-end enterprise cart to get the functionality he needed – something the Backwoods e-commerce budget wasn’t ready to support. Backwoods needed their e-commerce site to be easy to update in house. With more than 20,000 SKUs that change with the season, it had to be something they could do quickly and easily without having to pay a developer each time the stock changed.
Backwoods had two primary goals beyond improved product builds. The first was to increase the conversion rate, effectively reducing their overall cost per sale when factoring in PPC advertising campaigns. The second was to attract new customers who were not already familiar with Backwoods from their brick and mortar locations.
Ideally, Backwoods needed to find a way to take the best practices and functionality of an enterprise level shopping cart and make it work in a ShopSite sized – and priced – setting.
Matt faced tough challenges in achieving the company’s goals. As a privately owned company, the owners did not want the home page – often considered the most valuable landscape in an e-commerce site – to be a sales page.
120% increase in the number of transactions
198% increase in clicks to product page
Average time on site increased by more than 60 seconds
69% more page views at the category level
16% decrease in bounce rate
A decreased cost of Sale (COS) in Google Adwords of $20.47