Hanks Clothing doubles their total revenue and saves almost a $100,000 /yr by moving their mail order catalog online.
When we asked Hanks Clothing what they liked best about us, their answer was simple:
“We like Merchant Corner because they get stuff done when it’s supposed to be done. It’s so hard to find somebody that can actually do what they say.”
TRIED & FAILED
Hanks Clothing first attempts at developing the e-commerce side of their business were quite frustrating. They had invested significant time and money into their existing website and although orders were coming in they knew they should be doing much more volume with less work.
On the surface, the website’s appearance was fine, but the more we looked, the more we could see the gaping holes.
- It took staff members a very long time to keep the site up to date with new product information, which increased the cost of labor and took the staff’s focus away from more profitable endeavors.
- Because the site was not optimized for search engines, getting visitors was difficult.
- Once visitors arrived at the site, the overall design of the site was unprofessional and uninviting. The poorly designed navigation made the site difficult to use, which directly affected their conversion rate. It took a large number of visitors to get a single buyer.
- Finally, when Hanks Clothing received an order, it took a very long time to process since the website was separate from their existing infrastructure.
There was no big success in sight for Hanks Clothing’s e-commerce trade without change.
Hanks Clothing was only missing a great e-commerce site, and that’s what we delivered. Here are some of the marked improvements the company has experienced since working with Merchant Corner:
Increased online sales have allowed them to discontinue their mail order catalog, which saved them close to $100,000 /year.
Our optimization efforts quadrupled their online revenues, making their e-commerce site the primary revenue generator for their business.
By leveraging their product management software and automating inventory processes, Hanks Clothing has doubled the number of SKUs available on their e-commerce site.
By streamlining processes and employing a user-friendly interface, the staff can do double the maintenance work in half the time.